Specialist healthcare growth and marketing for businesses moving into their next stage.
I help healthcare businesses shape and accelerate their next stage of growth, then build and lead the marketing needed to support it.
Two roles. One person accountable.
Your next stage of growth needs marketing leadership that can shape the direction and deliver the work.
I combine the commercial and strategic perspective of a CMO with the practical leadership of a Head of Marketing. I work with CEOs and executive teams to set priorities, determine the people and specialist capabilities the business needs, and lead delivery across internal teams and external partners. This connects marketing decisions with the broader commercial direction of the business.
20+ years in healthcare and business.
My experience brings together three perspectives that are rarely found in one person: a background in healthcare, building and successfully exiting a healthcare business, and years spent advising healthcare organisations, founders and executive teams.
That combination means I understand how clinicians think, how healthcare businesses operate and what drives commercial growth. It lets me bridge clinical expertise and commercial success, translating complex healthcare concepts into positioning and marketing that customers, partners and the market understand.
How I work with businesses.
Looking up and out ·Setting the direction
Commercial strategy and market expansion
Where growth comes from, which markets to enter, and what marketing must deliver, including through acquisition.
Brand strategy and proposition
What the business should be known for, and a proposition that holds as services, products and brands are added or combined.
Looking across and down ·Running the work
Go-to-market and product launch
The plan, priorities and sequence for launching new services, products and digital platforms.
Marketing organisation and investment
Building the right marketing capability, directing investment towards commercial priorities and measuring performance against business outcomes.
Building the products and tools that drive growth.
AI tools for marketing and sales
I build customised AI tools and agent-led workflows that combine market intelligence with human judgement to generate opportunities and act at the right time, measured by business value.
See how the AI tools work →Digital products
I am closely involved in developing digital products, bringing marketing oversight and a healthcare background to get the clinical language, workflows and end-to-end experience right.
When businesses bring me in.
Businesses often bring me in during periods of growth, when the opportunity is clear but the marketing leadership, structure or capability needs to evolve with it.
Supporting a growth phase
The business is growing and needs marketing direction, structure and activity that can keep pace and help accelerate progress.
Expanding into new markets
New services, markets, acquisitions or digital products require clear positioning and a coordinated go-to-market approach.
Building marketing capability
The business needs the right combination of people, partners, systems and investment for its next stage.
Adding senior marketing leadership
The CEO or leadership team needs experienced direction and accountability without immediately appointing a permanent executive.
Industry partner to Australia’s society for clinician innovators.
Loop Marketing is an industry partner of ASME, the Australian Society for Medical Entrepreneurship and Innovation. ASME is the not-for-profit home for clinicians building companies, devices and services, with more than 2,000 members and six medical schools signed to its joint statement.
The partner group is deliberately small: DBG Health, Square Peg Capital, Tricorian Life, Prac3 Group and Loop Marketing. For clients it means the work is informed from inside clinician-led innovation in Australia, and the right introduction is usually one step away.
Flexible ways to work together.
The structure depends on the nature of the work, the level of involvement required and what the business needs to achieve.
Day-rate consulting
Strategic input, hands-on support and senior advice when and where it is needed.
Project-based
Defined deliverables, scope and timelines for a specific business, marketing or growth initiative.
Ongoing advisory
Senior advice and strategic support across agreed priorities, with regular access and continuity over time.
Embedded role
Working as an extension of the leadership team, taking responsibility for agreed marketing priorities and leading execution with internal teams and specialist partners as the business evolves.
In healthcare, great care rarely happens in isolation. Clinicians who deliver quality do not just treat well. They refer well. Loop was built on the same principle.
The Loop principle · Why the nameBuilt on the right connections
The name comes from how good healthcare works. Patients move through a trusted loop of capable practitioners, each reinforcing the standards and outcomes of the others.
Loop Marketing applies that principle to growth. Strategy, positioning, product, marketing and sales need to work together, particularly as a healthcare business expands or evolves. I help connect these decisions and turn them into coordinated priorities and action.
Years in this market have also built a network of people who know healthcare marketing well, across brand, digital, content, design and data. When the work calls for it, I bring them in and lead them as part of the team.
Start a conversation.
Most engagements begin with a straightforward conversation about where the business is heading and what it needs for its next stage.
That might mean supporting a period of growth, entering a new market, launching something new or strengthening marketing leadership. You do not need a defined brief to start.