Specialist healthcare growth and marketing for businesses moving into their next stage.
Helping set the direction for healthcare businesses, then building and running the marketing that delivers it.
Two roles. One person accountable.
Your next stage of growth needs marketing leadership that can set the direction and get the work done.
I combine the commercial perspective of a CMO with the hands-on leadership of a Head of Marketing. This means I look down and across at the team, the channels, the plan, the quarter. I also look up at the vision, the P&L, the commercial strategy, what part marketing actually plays in it, and what marketing needs from sales, product and finance to deliver it.
20+ years in healthcare and business.
My experience brings together three perspectives that are rarely found in one person: a background in healthcare, building and successfully exiting a healthcare business, and years spent advising healthcare organisations, founders and executive teams.
That combination means I understand how clinicians think, how healthcare businesses operate and what drives commercial growth. It lets me bridge clinical expertise and commercial success, translating complex healthcare concepts into positioning and marketing that customers, partners and the market understand.
How I work with businesses.
Looking up and out · setting the direction
Growth and commercial direction
Where growth comes from, which markets to enter, and what marketing must deliver, including through acquisition and consolidation.
Positioning and proposition
What the business should be known for, and a proposition that holds as services, products and brands are added or combined.
Looking across and down · running the work
Go-to-market and product launch
The plan, priorities and sequence for launching new services, products and digital platforms, alongside product managers and clinicians.
Alignment and the marketing function
What marketing needs from sales, product and finance, and what they need from it, with the team and partners sized to the stage.
Building the products and tools that drive growth.
Digital products
I am often involved in establishing digital products and building them out over time. My healthcare background means I bring marketing oversight that understands clinical language and workflows, across the end-to-end experience from CX to branding and design.
AI tools for marketing and sales
I build customised AI tools for specific business objectives. They include monitoring the market, signalling the right prospects and timing, and producing targeted assets for sales and marketing, so the team moves faster.
Industry partner to Australia’s society for clinician innovators.
Loop Marketing is an industry partner of ASME, the Australian Society for Medical Entrepreneurship and Innovation. ASME is the not-for-profit home for clinicians building companies, devices and services, with more than 2,000 members and six medical schools signed to its joint statement.
The partner group is deliberately small: DBG Health, Square Peg Capital, Tricorian Life, Prac3 Group and Loop Marketing. For clients it means the work is informed from inside clinician-led innovation in Australia, and the right introduction is usually one step away.
Flexible ways to work together.
The structure depends on the nature of the work, the level of involvement required and what the business needs to achieve.
Day-rate consulting
Strategic input, hands-on support and senior advice when and where it is needed.
Project-based
Defined deliverables, scope and timelines for a specific business, marketing or growth initiative.
Retainer
Ongoing support across agreed priorities, with regular involvement and continuity over time.
Embedded role
Working closely with the business and its internal team as an extension of the organisation, typically over a defined period.
In healthcare, great care rarely happens in isolation. Clinicians who deliver quality do not just treat well. They refer well. Loop was built on the same principle.
The Loop principle · Why the nameBuilt on the right connections
The name comes from how good healthcare works. Patients move through a trusted loop of capable practitioners, each reinforcing the standards and outcomes of the others.
Loop Marketing works the same way. I align the parts of a business that are too often treated separately: strategy, positioning, product, marketing, sales and commercial execution.
Years in this market have also built a network of people who know healthcare marketing well, across brand, digital, content, design and data. When the work calls for it, I bring them in and lead them as part of the team.
Start a conversation.
Most engagements begin with a straightforward conversation about the business, the challenge and what needs to change.
Whether the need is strategic, commercial or marketing-led, the first step is to understand where the business is now and where it is trying to go. If you are not yet certain what you need, that is usually the right point to have the conversation. You do not need a defined brief to start.