Specialist healthcare growth and marketing for businesses moving into their next stage.
I work with healthcare businesses where growth has outpaced the marketing function, or where there isn’t one yet. Positioning, go-to-market, and building the marketing capability the business now needs.
Two roles. One person accountable.
Your next stage of growth needs marketing leadership that can set the direction and get the work done.
I combine the commercial perspective of a CMO with the hands-on leadership of a Head of Marketing: deciding with you where growth should come from and what marketing must deliver, then turning that direction into a plan and running the work.
20+ years in healthcare and business.
My experience brings together three perspectives that are rarely found in one person: a background in healthcare, building and successfully exiting a healthcare business, and years spent advising healthcare organisations, founders and executive teams.
That combination means I understand how clinicians think, how healthcare businesses operate and what drives commercial growth. It lets me bridge clinical expertise and commercial success, translating complex healthcare concepts into positioning and marketing that customers, partners and the market understand.
Where I most often work.
My work usually sits at the intersection of business strategy, commercial growth and marketing. The specific scope depends on what the business is trying to achieve, but it commonly falls into four areas.
Positioning and market definition
Clarify where you compete, what sets you apart and why customers should choose you.
Go-to-market
Turn your proposition into a practical plan for reaching customers and winning business.
Healthcare products and digital platforms
Develop and bring healthcare products, platforms and services to market.
Growth strategy and consolidation
Set priorities through growth, acquisition and business change.
Industry partner to Australia’s society for clinician innovators.
Loop Marketing is an industry partner of ASME, the Australian Society for Medical Entrepreneurship and Innovation. ASME is the not-for-profit home for clinicians building companies, devices and services, with more than 2,000 members and six medical schools signed to its joint statement.
The partner group is deliberately small: DBG Health, Square Peg Capital, Tricorian Life, Prac3 Group and Loop Marketing. For clients it means the work is informed from inside clinician-led innovation in Australia, and the right introduction is usually one step away.
Flexible ways to work together.
The structure depends on the nature of the work, the level of involvement required and what the business needs to achieve.
Day-rate consulting
Strategic input, hands-on support and senior advice when and where it is needed.
Project-based
Defined deliverables, scope and timelines for a specific business, marketing or growth initiative.
Retainer
Ongoing support across agreed priorities, with regular involvement and continuity over time.
Embedded role
Working closely with the business and its internal team as an extension of the organisation, typically over a defined period.
In healthcare, great care rarely happens in isolation. Clinicians who deliver quality do not just treat well. They refer well. Loop was built on the same principle.
The Loop principle · Why the nameBuilt on the right connections
The name comes from how good healthcare works. Patients move through a trusted loop of capable practitioners, each reinforcing the standards and outcomes of the others.
Loop Marketing works the same way. I align the parts of a business that are too often treated separately: strategy, positioning, product, marketing, sales and commercial execution.
I also bring the right people together at the right moment, drawing on trusted specialists when the work requires expertise beyond my own.
Start a conversation.
Most engagements begin with a straightforward conversation about the business, the challenge and what needs to change.
Whether the need is strategic, commercial or marketing-led, the first step is to understand where the business is now and where it is trying to go. If you are not yet certain what you need, that is usually the right point to have the conversation. You do not need a defined brief to start.