Specialist healthcare growth and marketing for businesses moving into their next stage.
Positioning, go-to-market and commercial growth support for healthcare businesses looking to scale, enter new markets, sharpen their proposition or make better growth decisions.
20+ years across both sides of the sector.
My experience brings together three perspectives that are rarely found in one person: a background in healthcare, building and successfully exiting a healthcare business, and years spent advising healthcare organisations, founders and executive teams.
That combination means I understand how clinicians think, how healthcare businesses operate and what drives commercial growth. It allows me to bridge the gap between clinical expertise and commercial success, translating complex healthcare concepts into strategies, positioning and marketing that customers, partners and the market understand.
What I help healthcare businesses do.
Every business is different, and the focus varies with its stage, structure and priorities. These are the areas I most commonly work across.
Direction and strategy
Define the competitive advantage
Prioritise growth opportunities
Support difficult strategic decisions
Alignment and insight
Align sales, marketing and product
Analyse pipeline and revenue performance
Talk to customers and test assumptions
Execution and capability
Translate strategy into execution
Build connected marketing activity
Strengthen internal capability
Where I most often work.
My work usually sits at the intersection of business strategy, commercial growth and marketing. The specific scope depends on what the business is trying to achieve, but it commonly falls into four areas.
Positioning and market definition
Helping businesses define where they compete, what differentiates them and how they should be positioned for sustainable growth.
Go-to-market
Developing practical go-to-market strategies that align positioning, sales, marketing and partnerships around commercial objectives.
Healthcare products and digital platforms
Supporting the development and commercialisation of healthcare products, digital platforms and clinically led service offerings.
Growth strategy and consolidation
Providing strategic guidance through growth, acquisition, restructuring and other periods of commercial transition.
Flexible ways to work together.
The structure depends on the nature of the work, the level of involvement required and what the business needs to achieve.
Day-rate consulting
Strategic input, hands-on support and senior advice when and where it is needed.
Project-based
Defined deliverables, scope and timelines for a specific business, marketing or growth initiative.
Retainer
Ongoing support across agreed priorities, with regular involvement and continuity over time.
Embedded role
Working closely with the business and its internal team as an extension of the organisation, typically over a defined period.
In healthcare, great care rarely happens in isolation. Clinicians who deliver quality do not just treat well. They refer well. Loop was built on the same principle.
The Loop principle · Why the nameBuilt on the right connections
The name comes from how good healthcare works. Patients move through a trusted loop of capable practitioners, each reinforcing the standards and outcomes of the others.
Loop Marketing works the same way. I align the parts of a business that are too often treated separately: strategy, positioning, product, marketing, sales and commercial execution.
I also bring the right people together at the right moment, drawing on trusted specialists when the work requires expertise beyond my own.
Start a conversation.
Most engagements begin with a straightforward conversation about the business, the challenge and what needs to change.
Whether the need is strategic, commercial or marketing-led, the first step is to understand where the business is now and where it is trying to go.
