WHY 'LOOP'?

Inspired by the 'good service loop' concept in healthcare, where patients benefit from a trusted network of top-tier professionals, Loop Marketing adopts a similar approach by drawing upon carefully selected marketing specialists, ensuring each project benefits from collaborative expertise. This model mirrors the healthcare sector's emphasis on trust, quality, and seamless service, offering our clients a marketing experience marked by confidence and exceptional outcomes.

ABOUT PAUL.

With more than 20 years at the helm of healthcare marketing innovation, I’ve been at the cutting edge of business transformation and growth. My journey has been marked by the founding of Loop Marketing and the creation of Corporate Health Solutions, which became a part of Unified Healthcare Group in 2010. My dedication lies in propelling the healthcare industry forward, through forging expertise-driven partnerships and delivering comprehensive marketing services.

My specialisation focusses on helping healthcare founders and innovators transform their clinically-based ideas into consumer-centric, market-ready solutions by providing the marketing and business strategy expertise they need to make a significant impact. Central to my philosophy is the development of user-centred solutions that intelligently blend innovation with market demands, ensuring brands achieve cohesive expansion and integration as they scale.

My approach is built around three key engagement avenues:
1. Sourcing and leading tailor-made teams of marketing experts, carefully selected for their unique skills to match the specific needs of your business.
2. Excelling in the establishment of marketing teams and departments from the ground up, focusing on strategies that are in harmony with, and advance, your business objectives.
3. As an experienced consultant, I provide services designed to steer companies in defining their strategic direction and developing robust marketing frameworks in alignment with their overarching business goals.