Marketing and business development, run as one system.
Eight connected tools that track your market, find the right companies and people, write the material for each account, and carry out the routine follow-up. Your team approves every account. The tools do the rest.
Marketing and business development are done in pieces.
Research happens by hand when someone has time, outreach goes out with no clear reason to call, and nobody can say what is producing enquiries. The suite joins these pieces into one process that runs every week.
Five stages, eight tools.
The tools follow the order business development already happens in. Each stage hands its results to the next.
Market Intelligence
Tracks news and regulation in your markets, and turns any item into a post.
Prospect Signals
Finds companies with a dated reason to buy, and names the decision-makers.
LinkedIn Connection
Finds those decision-makers on LinkedIn, most important first.
Deck Builder
Builds a deck written for the account’s market and buyer.
Flyer Builder
Builds a one-page flyer that matches the deck.
Messaging Builder
Writes a seven-touch email and LinkedIn sequence.
Outreach Actions
Carries out the follow-up for approved accounts.
Website Report
Shows which markets produce enquiries, and sets the next focus.
Every tool reads one settings file: your markets, your buyers, the triggers that make them buy, and the claims you are allowed to make.
One account, start to finish.
- Spots the signal. Harbourline Civil wins a major rail contract.
- Names the buyers. Head of HSE and Operations Director.
- Writes the material. A deck, flyer and sequence for a construction safety lead.
- Approves the account. One decision by your team.
- Follows through. CRM records created, emails saved as drafts.
- Measures it. Construction enquiries up, so it stays the focus.
Harbourline Civil is a made-up example.
Connect your accounts and the follow-up runs itself.
Each message saved as a draft, ready to send.
CRM
Pipedrive · HubSpot · SalesforceCompany, contact and lead records created.
Social
Typefully · BufferPosts from the weekly brief queued to publish.
LinkedInOptional
Your own profileFollows and connection requests, within daily limits.
Your team still approves every account. Emails stay as drafts, and every action is logged.
Set it up for your business.
Less time on research and writing, outreach timed to a real reason to buy, the same approved claims everywhere, and a clear view of what produces enquiries.
Company names in the examples on this page are fictional.