Canantrek is a licenced grower and supplier of medicinal cannabis products. From its legalisation in 2016 when plant-based healthcare was an aspiration, to today where it’s a blossoming reality, Cannatrek has been leading change. They are inspired by plant-based medicines every day and are committed to transforming the Australian plant-based medicine landscape and building a brighter future for the entire industry – from seed to patient.
Challenge
Cannatrek faced a strategic challenge in expanding its presence in the medicinal cannabis industry. To establish a comprehensive vertical chain, they needed to differentiate their operations into three distinct entities. The first was Cannatrek as a dedicated supplier and manufacturer, the second was a new distribution arm named Greenship for broad market sourcing and distribution, and the third was a digital platform, myeden, for streamlined patient access and services.
Solution
Loop Marketing, initially engaged as Cannatrek's outsourced agency for healthcare projects, played a pivotal role in this transformative expansion. Assembling specialised marketing teams, we ensured access to top-tier expertise, extending the project's reach. Our approach streamlined the management of these diverse initiatives, offering Cannatrek a unified point of contact. This strategy not only unified marketing efforts across various channels but also ensured consistency and cost-effectiveness, crucial for the successful development of the Greenship and myeden brands within the Cannatrek ecosystem.
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