Red Nose is Australia’s leading authority on safe sleep and safer pregnancy advice, and bereavement support for anyone affected by miscarriage, stillbirth the death of a baby or child. It relies on the generosity of the community through Red Nose Day and other fundraising events, and our partnerships with small businesses and corporations. Its Grief and Loss services and Indigenous programs are partly funded by Commonwealth and State Governments.
Challenge
Red Nose had the opportunity to collaborate with NSW Health to develop a Grief and Loss education program for NSW Health Care Professionals following a SUDI (Sudden and Unexpected Death in Infancy). The program's objective was to deliver a "How to Guide" to ensure the provision of the best care for families impacted by a SUDI, with a focus on creating a positive user experience. In creating a marketing strategy for this program, a sensitive approach was required. The strategy balanced empathy with professional and educational objectives, integral to the program's success.
Solution
The "Grief and Loss Education Program" included the development of specialised collateral and an accompanying video. These materials were designed to provide NSW Health Care Professionals with effective tools and guidance for dealing with families affected by SUDI. The focus was on delivering a sensitive, informative, and user-friendly "How to Guide". To achieve this objective, it was essential to utilise specialist healthcare marketing expertise. This expertise ensured that the materials were not only professionally and sensitively crafted but also tailored to meet the specific needs of healthcare professionals in these challenging situations. This approach ensured that the program was both empathetic and educational, effectively supporting professionals in providing the best care to grieving families.
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