Vitality Works is passionate about health at work. They are a leading provider of Workplace Health Services across Australia and New Zealand with world class programs demonstrating real returns. A Trans-Tasman organisation with a responsive, national infrastructure and the backing of a trusted health and wellbeing brand: Sanitarium.
Challenge
Vitality Works, in its quest to bolster its newly formed marketing team, sought our support to bring its marketing strategy to life. Central to their needs was the desire for a single, experienced point of contact who could effectively coordinate and manage a variety of suppliers across the entire spectrum of marketing services. This approach was strategically chosen to allow them to focus their valuable time and resources on the continued refinement of their marketing strategies and the innovation of their product offerings. Our role was to streamline their marketing efforts, ensuring efficiency and cohesion in every aspect of their campaign.
Solution
In partnership with Vitality Works, we embarked on a mission to fine-tune their overall branding, setting the stage for a series of targeted marketing initiatives. These efforts were designed to bolster the performance of their marketing, sales, and executive teams. Our comprehensive approach included the creation of product sheets, compelling case studies, professional stationery, detailed reports, and a refined digital/SEO strategy. We also ventured into video production and developed a LinkedIn strategy tailored to their needs.
A significant focus was placed on preparing for their national corporate flu vaccination program. To ensure its success, we meticulously developed their entire marketing toolkit. This toolkit featured a blend of both traditional and digital elements, including hardcopy and digital posters, engaging video content, versatile eDM templates, informative infographics, and user-friendly landing pages. Our goal was to ensure that every aspect of their campaign was equipped with the right tools for maximum impact and effectiveness.
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Interested in working with us?
If you have a new business enquiry, a project idea or simply want to have a chat and explore how we can work together, we'd love to hear from you.
